Payer Terms

Political campaigns, PACs, super PACs, party committees, 501(c)(4)s, advocacy organizations, elected officials and public figures, political and news podcasters, influencers and news outlets. The agreement is with Keenly Media, LLC, a New York limited liability company, at 66 Meserole Ave, Brooklyn, NY 11222.

• Your organization acts through its team members. Owners manage the team, managers edit campaigns and approve posts, viewers can only look. You're responsible for what your members do.
• If an agency runs your account, each client organization is verified on its own, and the agency acts on the client's behalf: [TO BE CONFIRMED BY COUNSEL].

• You give us your organization's details: legal and display names, payer type, and where they apply, FEC or state committee ID, EIN, state, website and treasurer contact.
• We run automatic checks, such as looking up an FEC committee ID in the FEC's public data and checking the EIN's format. Our team makes the final decision.
• A campaign can only be funded or go live while your organization is verified. If verification is revoked, your live campaigns are paused.
• Once you're verified, identity details are locked. Ask us to change them.
• Political payer types tell us their political alignment. It's used only to match political campaigns with creators who opted in to that alignment, and it isn't shown to creators.

• Campaign types: clip (creators edit your source video into short clips), reshare (creators repost existing content) or original (creators make their own post).
• You set the brief, source material, content rules, platforms, target states, a flat fee per post, a rate per 1,000 views for each platform, the budget, and optionally a per-creator cap, a maximum number of posts per creator and a minimum follower count.
• A political campaign may include TikTok, but TikTok's own policy restricts paid political content: we show you and each creator a warning, a creator may decline to post there, and TikTok can remove the post or act against the account. [TO BE CONFIRMED BY COUNSEL]
• You can edit a campaign while it's a draft (a draft needs at least a $100 budget). Once it's submitted, its money and targeting terms are frozen.
• After a campaign is live you can pause and resume it. You can archive drafts and completed campaigns. We move campaigns through review, funding, going live and completion.

The platform fee is a percentage of the budget, set by payer type, and charged on top of the budget when you fund the campaign. You can't change it.

Political

Campaigns, PACs, super PACs, party committees, public figures and officials: 20% platform fee, minimum budget $5,000.

Advocacy

501(c)(4)s and advocacy groups: 18% platform fee, minimum budget $2,500.

Media

Political and news podcasters, influencers and news outlets: 12% platform fee, minimum budget $500.

For example, a political campaign with a $5,000 budget pays a $1,000 fee, $6,000 in total. Creators can earn up to the $5,000 budget.

Payment goes through Stripe Checkout by card or US bank account (ACH). A bank payment takes a few business days to settle; the campaign moves on once it does.

• Paying for a campaign submits it for review. We check the campaign, its brief and your verification, then approve it or reject it with a reason.
• If we reject a campaign, we refund its budget to your original payment method. Whether the platform fee is refunded: [TO BE CONFIRMED BY COUNSEL].
• If a payment doesn't match the campaign (for example, the campaign was already funded, its terms changed after checkout, or your organization was no longer verified), we refund that payment in full.
• Approved campaigns go live, and creators can start claiming them.

Your budget sits in escrow for the campaign. Every movement is written to an append-only ledger: your deposit, the fee, amounts reserved for creators' earnings, payouts, refunds and clawbacks. Balances are calculated from the ledger, never stored separately, and corrections are new entries, never edits. You can see your campaign's ledger in your dashboard.

"Escrow" here describes how we account for your money: funds are held in Stumpline's Stripe account and tracked per campaign in the ledger. Whether a third-party escrow arrangement applies: [TO BE CONFIRMED BY COUNSEL].

• Stumpline generates each campaign's disclosure text from your payer type, target states and platforms. Review it before you submit the campaign.
• Creators must put that text at the top of every caption. Every caption is checked, and a post that fails can't be approved.
• Our disclosure rules are engineering drafts that haven't been reviewed by counsel. They aren't legal advice, and using them doesn't mean a post meets any legal requirement.
• You're responsible for your own legal obligations, including your disclosures, reporting and filings. Your campaign's records and exports are there to help.

• You decide on posts that passed the disclosure check. A post that failed it can never be approved.
• Approve or reject each post. A rejection needs a reason, which the creator sees. We record who decided and when.
• Owners and managers can decide; viewers can't. Approval needs the campaign to be live or paused, the creator's claim to be active and your organization to be verified.
• Approving a post starts its 7-day tracking window and commits budget to its earnings when the window closes.

• Each approved post earns the flat fee plus the platform's rate per 1,000 views, counted over 7 days from when it was posted, using view counts from the platform's API.
• Earnings are capped by your per-creator cap and by the budget left in the campaign. Creators are never paid more than the campaign's budget.
• We email you when 80% and 100% of the budget is committed to creators, and pause the campaign when there isn't enough left to pay for another post.
• Estimates in your dashboard are estimates. We don't guarantee views, reach, engagement or any result.

We run automated fraud checks on tracked posts. Posts with open high-severity flags are held and not paid until our team resolves them. If a payout turns out to be based on fraudulent views, we can reverse it; the money returns to your campaign's escrow.

Budget that hasn't been spent or reserved for creators can be refunded to your original payment method. Money reserved for posts still tracking or awaiting payout isn't refundable until those settle. Our team issues refunds.

When refunds are issued (for example, at campaign completion or on request) and any time limits: [TO BE CONFIRMED BY COUNSEL].

• Funded campaigns from verified payers appear on the public ledger: your display name and payer type, the campaign title, type and status, total funded, total paid to creators, the number of approved posts and the campaign dates.
• Payers are on the public ledger by default. To opt out, email hello@stumpline.org.
• Your team can export each campaign's compliance record as CSV or PDF: your organization's details, the campaign's terms and disclosure, every post (with the creator's legal name, handle, link, caption, disclosure result, decision, views and earnings) and the ledger. Exports are logged.
• The creator information in exports is personal data. Use it only for your compliance records: [TO BE CONFIRMED BY COUNSEL].

• Your brief and source material must follow the content rules in the Terms of Service: nothing deceptive, no AI-altered likeness, no impersonation, no harassment.
• You must have the rights to the material you provide. You let creators use it to make posts for your campaign, and Stumpline to store and display it to run the service: [TO BE COMPLETED BY COUNSEL].
• We may reject a campaign or pause it if it breaks these rules.

Creators are independent contractors who choose which campaigns to claim and make their own content within your brief. Stumpline doesn't control what creators post elsewhere, and a creator posting your campaign isn't an endorsement by Stumpline.

• You can stop at any time. Pause your live campaigns and ask us to complete them; approved posts finish their tracking window and are paid as usual.
• Unspent budget is refunded as described above. Compliance records stay as described in the Privacy Policy.
• Liability, disputes and payer-specific terms: see the Terms of Service and [TO BE COMPLETED BY COUNSEL].

Questions: hello@stumpline.org.